Monaco Coffee was established in 2016 and has gone through a long journey of ups and downs, challenges. We are not only a producer of clean commercial coffee with many domestic and international partners, but also deploy franchising models spread across provinces from rural to urban areas. To date, the franchised coffee shop system of Monaco is present in 25 provinces/cities with nearly 400 stores nationwide.
The primary goal of Monaco Coffee is to become the national clean coffee brand. In addition to on-site ground and brewed coffee products from franchised models nationwide, Monaco continuously strives to create convenient products (coffee Pods) and imports high-quality coffee machines from Italy to serve in offices and homes (Frog coffee machines) with delicious espresso coffee. All to pursue the goal and the meaning of the brand name:
“Monaco - Modern Natural Coffee”.
Monaco consistently selects ripened coffee cherries with a ratio of nearly 100% to ensure a full-flavored cup of coffee for our customers.
Monaco's criteria for selecting coffee beans are as follows:
- Ripe and juicy cherries are picked over several rounds to ensure not only sufficient yield but also a percentage of ripe fruit between 99 - 100%.
- Handpicked harvesting, where all coffee harvested is from naturally ripened cherries.
- Choosing natural fermentation methods such as Honey, Wash, and Natural to preserve the natural taste and high quality of the coffee.
The roasting and grinding system has been modernly invested, utilizing hot air roasting technology to produce high-quality finished coffee beans, creating the unique value of the Monaco Coffee brand.
Coffee - Living with Passion
Passion and dedication are key elements in creating success. They are intertwined with every aspect throughout the operating process and are the heart of the corporate culture at Monaco Coffee.
To create superior quality products and services, Monaco gathers people who work selflessly, responsibly and consistently towards the goal of "National CLEAN Coffee". With a spirit of solidarity and unity, Monaco continuously researches and develops new products and projects to create value for customers and investors.
Vision
Monaco's direction is to be a leading enterprise in the coffee industry in Vietnam, with a network of Monaco Coffee stores present in all 63 provinces and cities across the country; simultaneously being a reliable partner for franchise investors as well as domestic and international commercial partners.
Mission
Monaco Coffee aims to be the national brand for clean coffee. For Monaco, valuing and caring for the health of customers is of utmost importance. Therefore, at all Monaco Coffee stores, 100% clean coffee is served, with coffee beans ground on the spot, ensuring that customers receive cups of fresh, clean, ground coffee with a natural flavor.
Business Philosophy
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Credibility
For Monaco, integrity is always of the utmost importance. Monaco emphasizes the quality and stability of its products, creating absolute trust with customers and investors.
In addition, Monaco pays special attention to consumers' health. Therefore, at all Monaco coffee stores, 100% clean coffee is served with beans that are ground and brewed on the spot, ensuring that customers receive fresh, clean, naturally flavored coffee.
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Quality
Monaco Coffee sets the goal of building a strategy where the quality of products and services is prioritized first:
- The quality of the product will determine the brand value of Monaco Coffee.
- The quality of service will lay the foundation for growth and towards the goals that Monaco Coffee aims for.
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Creativity
With a spirit of unity and solidarity, Monaco continually researches and develops products and new projects to create new value for customers and investors.
Core Values
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Unity
Unity plays a crucial role in businesses, serving as the driving force to boost labor productivity and build a strong collective.
To create superior quality products and services, Monaco gathers selfless and responsible individuals, steadfast in the goal of "National CLEAN Coffee." With a spirit of unity and consensus, Monaco continuously researches and develops new projects to create new value for customers and investors.
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Passion
Passion and dedication are key factors in achieving success. They are integral to every aspect of the operations and are the heart of the corporate culture at Monaco Coffee.
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Discipline
Discipline lies in the self-motivation and attitude towards work of each individual. Building discipline means establishing a systematic, professional, and efficient work routine. Discipline is crucial in shaping Monaco Coffee into a robust organization aimed at achieving professionalism in the workplace and success in the market.
