Monaco's direction is to be a leading enterprise in the coffee industry in Vietnam, with a network of Monaco Coffee stores present in all 63 provinces and cities across the country; simultaneously being a reliable partner for franchise investors as well as domestic and international commercial partners.

Monaco Coffee aims to be the national brand for clean coffee. For Monaco, valuing and caring for the health of customers is of utmost importance. Therefore, at all Monaco Coffee stores, 100% clean coffee is served, with coffee beans ground on the spot, ensuring that customers receive cups of fresh, clean, ground coffee with a natural flavor.