MONACO Coffee Franchise Information
Established in 2016, Monaco Coffee is a national coffee brand with a franchise chain of cafes spanning from urban to rural areas. Currently, Monaco Coffee is present in 25 provinces and cities with over 400 franchise stores and continues to grow on a nationwide scale.
6 STRENGTHS OF MONACO COFFEE
COMPREHENSIVE ACCOMPANIMENT
Accompaniment in support - advice, evaluation and appraisal of premises. Monaco Coffee assists in every aspect, from establishment to professional operation of the coffee shop.
EFFECTIVE MARKETING
Franchise branches will be assisted with marketing and the usage of system resources: Website, Fanpage, Media (images, videos, promotional campaigns & events to attract customers...).
DEDICATION
Monaco Coffee always has clear, reliable solutions to support addressing issues that arise in franchise operations promptly, upgrades equipment, and provides thoughtful advice to help the dealers become more successful each day.
DIVERSIFIED BUSINESS MODELS
Monaco Coffee offers a variety of packages to accompany partners/investors:
-
Coffee Shop model (area from 30 - 200m2)
-
Kiosk+ model (area < 25m2)
-
Takeaway model
LOCAL CUSTOMERS
Not only attracting the local market, Monaco Coffee has won the hearts of millions of customers across the country thanks to the top priority of product quality and service.
TRUSTED BRAND
Founded in 2016, Monaco Coffee is the pioneer franchising brand in the Central region.
With a solid 8-year journey, we have built a network of over 400 stores spread across provinces and cities.
Brand fee of 0 and the policy of 5 nos
MONACO COFFEE implements several business models, offering the advantage of a 0 fee for the brand. All models maintain uniformity in product quality and service. Brand fee of 0 and the policy of 5 nos
COST OF OPENING A MONACO COFFEE
COST OF OPENING A MONACO COFFEE
Target Audience Leasing spaces ranging from 30m2 - 200m2, located in populated urban centers, ideal for running a coffee shop.
Initial investment cost From 135 - 470 million VND, setup completion is projected to take 7 - 10 days.
Investment list includes:
- Signage, light boxes, and hiflex banners
- Decorative paintings, umbrellas, standys
- Sales software and POS machines, cash registers
- Beverage counters, sales counters, glass washing sinks
- Various types of tables and chairs per package
- Lighting, sound and light, cooling fans
- Complete set of brewing tools
- Set of selling cups and saucers
- Coffee grinder and espresso machine
- Training in beverage preparation, menu design, uniforms
- Initial raw materials
- Support and advice on setup, opening operations,...
All of the above items are sufficient for a cafe to start operating.
See details
Target Audience: Small commercial spaces measuring less than or equal to 30m2, located in densely populated centers and areas with high foot traffic.
Initial Investment Costs: Between VND 85 million - 105 million, setup completion is projected to take 7 - 10 days.
Investment List:
- Signboard and hiflex frame
- Decorative paintings, umbrellas, and display stand
- POS sales software and machine
- Counter for brewing and selling as per the Start a business
- Assorted tables and chairs for the Start a business
- Electric lights, cooling fans
- Brewing toolkit
- Sales separation toolkit
- Espresso machine set for the Start a business
- Menu training, uniforms
- Initial raw materials
- Setup, grand opening operation consultation support...
All of the above-mentioned categories are adequate for the Kiosk model to start operating.
See details for more information.
Target Audience: Convenient business locations with high foot traffic for selling take-away coffee.
Initial Investment Costs: From VND 29 million, 5 days to complete setup.
Investment list:
- Decorative paintings, umbrellas, and standy
- 140cm long sales counter
- Tables and chairs for the Togo package
- Brewing toolkit
- Separate sales toolkit
- Espresso machine set for Kiosk model
- Menu training, uniforms
- Consultation support for setup, grand opening operation...
Benefits:
- Free training course on coffee brewing and other drinks according to the Take away model
- Advertise marketing support during the opening time to attract customers
All of the above categories are complete for the Take Away model to operate.
Franchise Process
1 day
STAGE 1
Refer to information and evaluate locations
Compare areas, assess potential & ensure the new store isn't too close to a registered branch.
2 days
STAGE 2
Agree on cooperation & sign a contract
Advise customers to fully understand & deposit to confirm the FRANCHISE REGISTRATION FORM, then sign a formal contract with a franchising period of 3 years.
3 days
STAGE 3
Survey and measure the premises & Design a 3D model of the store
Architects measure the actual size of the premises and create a functional drawing, then design a realistic 3D model of the new store.
3 days
STAGE 4
Beverage training & Operations Management
Providing training on over 40+ coffee brewing recipes & other popular dishes.
3 - 5 days
STAGE 5
Implementation & Decoration
A professional construction team is responsible for setting up equipment, bar counters, tables, chairs, and more.
2 days
STAGE 6
Pilot Operation – Pre-Opening
Planning for the official business opening day, experienced marketing team assists with banner printing, location promotion, and spreading official promotional information.
2 days
STAGE 7
Official Opening & Operation
Offering promotions to attract local and nearby customers. Support in customer care & service will be provided after the opening.
Monaco Coffee - a franchise chain of coffee shops that stretches across 25 provinces and cities with over 400 stores:
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